This policy sets out the basis on which the personal data collected from you, or that you provide to us will be processed by us.

1. The Fire Alarm Store

The Fire Alarm Store is the trading name for Videcon Ltd, a company registered in England and Wales with the company registration number 03085668 and having our place of business at Unit 1 Concept Business Park, Smithies Lane, Heckmondwike, West Yorkshire WF16 0PN

2. PERSONAL DATA COLLECTED FROM YOU

2.1        The personal data which we collect from you are set out as follows:

2.1.1     your name;

2.1.2     your geographical address;

2.1.3     your email address,

2.1.4     your telephone number

(collectively, “Your Personal Data”).

3. USES MADE OF YOUR PERSONAL DATA

3.1        We will use Your Personal Data that you provide to us:

3.1.1     to enable us to fulfil your orders and to provide the services relevant to you; 

3.1.2     to alert you to any product and service changes and updated information including product recalls.

3.1.3     to periodically advise you by email of special offers and forthcoming evente i.e. Product Training.

4. RETENTION OF YOUR PERSONAL DATA 

4.1 We take appropriate measures to ensure that any personal data are kept secure and are kept for only so long as is necessary for the purpose for which they are used. 

4.2 If your personal details change, please notify The Fire Alarm Store.  If you have any queries about how we use your personal data, please contact us by writing to Unit 1 Concept Business Park, Smithies Lane, Heckmondwike, West Yorkshire WF16 0PN or email us using our Contact Us page here.

4.3 We update this personal data within seven (7) working days of any new or updated personal data being provided to us, to ensure that the personal data we hold about you is as accurate and up to date as possible.

5. YOUR RIGHTS

5.1        You are entitled to ask for a copy of any personal data that we hold about you and to have any inaccuracies in your personal data corrected. If you wish to contact us for these purposes, please email us using our Contact Us page at here,

5.2        In the event you do not wish for us to retain Your Personal Data for administration purposes as detailed above (3), please email us using our Contact Us page here.

5.3        The website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

6. DISCLOSURE OF YOUR INFORMATION

6.1        We may disclose Your Personal Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

6.2        We may disclose Your Personal Data to third parties in the following circumstances:

6.2.1     In the event that we sell or buy any business or assets, in which case we may disclose Your Personal Data to the prospective seller or buyer of such business or assets; or

6.2.2     if The Fire Alarm Store or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or

6.2.3     If we are under a duty to disclose or share Your Personal Data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of The Fire Alarm Store, our customers, or third parties. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

7. COOKIES AND IP ADDRESSES

7.1        We may store information about you in a cookie (a small file that is sent by our web server to your computer), which we can access when you make return visits to www.thefirealarmstore.co.uk (the “Website”). Storing cookies is usual practice for any web site that needs to remember what its users’ preferences are and we use cookies to keep track of your choices in the Website.

7.2        If you would like to delete any cookies that are already on your computer, please refer to the instructions for your browser software to locate the file or directory that cookies are stored in.  If you would like to stop cookies being stored on your computer in the future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu.  Further information about deleting or controlling cookies is available at www.aboutcookies.org.

7.3        Please note that when you visit our site, we also log your IP address, a unique identifier for your computer or other access device. 

8. Our Use of Log Files

When you visit our site we automatically log your IP address, your browser type and your access times. We utilize this information to conduct site performance evaluations, to see where visitors are coming from and to keep track of click stream data (the screens our users visit on our site). This data helps us to determine what content our members find most appealing so that we can maximize your enjoyment of the site. Log files are not tied to personally identifiable information.

9. Google Analytics Data

Google Analytics stores information about:

• the pages you visit on the website
• how long you spend on each website page
• what you click on while you’re visiting the site

We don’t collect or store your personal information (for example your name or address) unless you have actively passed it on to us, so this information can’t be used to identify who you are.

10. Google reCAPTCHA

ReCAPTCHA collects personal information from users to make this determination of whether they are human and not a bot to prevent SPAM. The reCAPTCHA algorithm checks to see if there is a Google cookie placed on the computer being used. An additional reCAPTCHA-specific cookie will then be added to the user’s browser allowing a complete snapshot of the user’s browser window at that moment in time.
Information gathered includes:

• All cookies placed by Google over the last 6 months
• How many mouse clicks you’ve made on that screen (or touches on a touch device)
• The CSS information for that page
• The date
• The language your browser is set to
• Any plugins you have installed on the browser
• All Javascript objects

You can read Google’s terms and privacy for more information

11. CHANGES TO OUR PRIVACY POLICY 

11.1        Any changes we may make to this Privacy Policy document in the future will be posted on this page and notified to you using the Website and/or email

12. CONTACT DETAILS

Please direct any queries about this Privacy Policy to:

Unit 1 Concept Business Park, Smithies Lane, Heckmondwike, West Yorkshire WF16 0PN
Email: via our Contact Us page here.